What is SEO and its tools?

What is SEO audit and tools? i.e., an assessment that estimates a website's chances of appearing on the top page of Google search results. With an SEO audit, you can improve your website's Search Engine Result (SERP) ranking, find implementation problems and fix them.

The audit will lead the web blog to more organic traffic, revenue, leads and visitors. Your site's SEO score can be seen with the SEO checker tool: SEO CHECKER. In this article, we write a guide for SEO audits and the manual steps to take:

Factors to Check in an SEO Audit:

1. Page Title

Your SEO web title should get people to click on it, access the website, and read or buy your product. If the title is not good enough, people will ignore it and move on to other results. The title of the page should focus on a specific subject and contain some branded phrases at the end, and be as curious to the readers as the name of your website.
Check your title's SEO on Screaming Frog

2. Mobile Friendly

Mobile friendly means that your site is responsive to mobile devices (mobile display) not difficult to navigate, easy to understand, not complicated, easy to understand flow and users enjoy navigating every article they want to read which will increase their ranking in the mobile SERP.

Check your website is mobile friendly or not in the Mobile-Friendly Test.

How to make the web mobile-friendly

Having a mobile responsive design is very important and it is owned by every top website on Google Search main page. Make the first and most important step is to choose a mobile responsive theme or template, read reviews and see demos on mobile and find out how it works. Check free mobile friendly templates at https://www.templatesyard.com/

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3. Site/web speed

If your website starts at a slow speed, visitors will get impatient and move on to another site. Pingdom's Website Speed ​​Test is an excellent tool for determining the speed of your site.

This tool provides scores for site performance as well as time statistics. To prevent visitors from leaving your site, make sure the site loads as quickly as possible. Pingdnom Web Site Speed ​​Test is an excellent tool for determining site speed and it provides scores for site performance as well as load time statistics.

Google's Page Speed ​​Insights also helps in analyzing your site's mobile speed, which is usually different from regular web browsing speeds.

Tips to increase mobile site speed:

- Use AMP (Accelerated Mobile Pages) on WordPress. AMP is a Google-backed framework to reduce the time it takes to load mobile web pages.

- Image quality and CSS. The parts of a web page that take up the most space, such as high-resolution images and CSS, and those that take the longest to load. Compress the image file size without reducing the quality.

- Web hosting packages. Have a site hosting provider that can be trusted. Use Niagahoster or Icloud in this case to improve the performance of your site that meets your needs in terms of hosting, web domains and more.

- Videos, upload videos to third party sites, then embed yourself like on YouTube.

4. Check Technical SEO

Google continues to update its algorithm, there are several Google algorithms used such as Panda, Penguin, Hummingbird so pay attention to changes and new recommendations made by Google and your technical SEO follows its development. And to check SEO technical with the Screaming Frog SEO Spider tool.

This SEO tool is all you need for a quick website check. You can run many useful tests with the free version.

Read Also: Why is SEO important in 2021?

5. Meta Description

Meta descriptions serve as ad text inviting searchers to visit the website, use short, sweet and detailed meta descriptions.

Or:

- Optimal length of meta descriptions between 50 and 160 characters to ensure descriptions are descriptive enough.

- The ideal text content is a short paragraph "advertising" the content to searchers, the content is relevant and contains the information they are looking for. For ideal ads that earn dollars, registering as an Adsterrapublisher is the solution in the corona era, you must register and get the dollars and the many advantages you get.

- Include the page's target keywords (in a natural, non-spam way) related directly to the page it describes and must be distinct from other meta descriptions.

- Avoid double quotes because when quotes appear in HTML meta description, Google truncates them in quotes when displaying your page in its SERP.

6. Improve User Experience (UX)

Google uses various user signals from users as an important point of reference when determining the quality or relevance of a website in responding to search queries based on their positive (and negative) interactions with the site.

User Experience (UX/user experience) is the time spent on the website, the percentage of website visitors, the number of click throughs (CTR) that affects your CTR.

7. DNS settings

Every device connected to the internet has a unique IP address that other computers use to find it. DNS servers eliminate the need for humans to remember IP addresses such as 192.168.1.1 (in IPv4) or new, more complex alphanumeric IP addresses such as 2400: cb00:2048:1:c629: d7a2 (in IPv6).

The Domain Name System (DNS) is the Internet's system for mapping alphabetic names to numeric Internet Protocol (IP) addresses much like a phone book maps a person's name to a phone number. Many sites access information online through domain names such as adsterra.com or nytimes.com.

When checking your DNS settings, make sure that the bot doesn't have any errors crawling your site. Using Google Search Console is the simplest way to do this. You will not lose anything by connecting the website to the Google search console because it is completely free.

You can also use Pingdom to run a free DNS test

read also: SEO search engine optimization

8. Perform a full Content Audit

Having a lot of low-quality (or poor-performing) pages can cause your entire site to suffer.

Suggested strategy:
1. Determine which pages are low quality and receive little or no organic search traffic.
2. If you can rewrite the content and improve it in general, update and then republish;
3. If not, delete it and redirect the URL (301) to a more appropriate content page. However, the first action is to optimize the content and publish.

9. Content Strategy

Good content is having the foundation of any good SEO strategy, you should also include a content SEO strategy i.e. Every question a searcher may ask Google should be answered by your content.

10. Keyword Research

To see related keywords that can be used for free for keyword research, namely Google planner. You can use this tool to determine search volume, CPC cost, PPC competition, and keyword difficulty for each suggestion.

After finding related keywords or to understand this site Google Planner will explain which one to use in your content, whether to change the structure of your website.

11. Website Structure

Add a sitemap that describes the site structure in the Google search console. Think of your website as a pyramid. Other pages targeting specific keywords should support your main article. Adsterra has an example of a structured website with all article pages related to

Users will be dissatisfied if the structure of your site is confusing. Google will also do it when you do index. Make sure the menu covers all the main pages of the site should add it to the footer and homepage menus.

12. Use HTTPS URLs

Google (and every other search engine) prefers secure websites. You have to make sure that your website is safe to improve SEO.

(The letter "s" distinguishes your site from other insecure sites. On HTTPS sites, the "safe" tag will appear in the URL bar in Google Chrome.)
Using HTTPS:// URLs instead of HTTP:// URLs is the first step to website security.

13. HTML Validation

Perform HTML validation checks by visiting the World Wide Web Consortium. This check is free and ensures that all of your website's HTML code is correct. To check for errors, enter your web address. After that, the tool will generate a report. To make changes to your page.

Conclusion $ Suggestion

SEO audits identify errors, improve site visibility and issues that need to be addressed on web pages for search engines. SEO website audit will help get the same level of traffic or search rankings as your competitors

Thank you.

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