Why is SEO important in 2021?
When someone uses Google or Bing to search for information, they have access to a billion websites (and exponentially more multiple web pages). The internet is like our evolving universe, and SEO is very important because your website would be without ranking without it.
Google and other search engines may index your website, but is it really there if your target audience never sees it on the Search Engine Homepage. Search engine optimization ensures that the target audience finds your website while performing relevant searches.
SEO
is still the main step to generate significant traffic flow. The more users
visit your website, the more ad impressions you can serve and the higher the
revenue. It's never too late to start optimizing your website and never too
late to start earning passive income from advertising.
SEO(search engine optimization) is the process of organically increasing rankings
on search engine results pages or optimizing websites to get top rankings in
search engine results such as Google or Bing. By ranking high in search
results, your potential for organic traffic increases.
Apart from generating high organic traffic, SEO will also help you get the right traffic. So you not only focus on high traffic, but also the right traffic according to the main purpose of your website. To be able to get high traffic on target, you need to follow the rules set by search engines. And have or apply it to your articles.
read also: What is SEO and its tools?
HOW SEARCH ENGINE WORKS
There
are three main functions search engines perform:
Indexing:
Each page must be registered or indexed on Google Search Console and the search
engine processes and stores an index-database of web pages that can appear in
search results. Once your web pages are indexed, they can be displayed on
search engine results pages. And when a user searches for information about
something related the search engine answers it and it can be displayed on the
search engine result page.
Crawling:
Google search or search engines use Engine Spider or Web Crawlers to crawl the
entire web for content. Similar to how a spider crawls its web in search of
trapped insects or food debris. Engine Spiders are scripts or robots, which
discover new, updated and missing content.
Ranking:Google search ranks the websites listed. This is based on the search query and
the relevance of the best results for each search. The search engine result
page (SERP) lists the websites in order of relevance to the query. When you
google electric cars, google searches its index for webpages targeting the
keyword electric cars, then arranges these webpages in order of relevance,
hoping that the first results give you everything you need to know about electric
cars.
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SEARCH ENGINE OPTIMIZATION BASICS
A
good SEO strategy starts with proper keyword research, then you start creating
valuable content that fulfills users' search intent by providing answers to
their questions. But search engine optimization goes further and deeper.
Search
engines use certain algorithms to determine which content deserves to be ranked
at the top of search results. This applies to all search engines like Google,
Bing, yahoo or DuckDuckGo. in this case, it discusses Google which controls 90%
of the online search engine market which always updates its algorithm to
provide more relevant and solution search results for its users.
SEO basics
1.Keyword
Keywords
are words and phrases that are commonly used in Search Queries. Keyword
research involves searching for search phrases that are relevant to your web
content. First, you have to understand your target audience and how they are
looking for a product or service that relates to you. Key word ideas that can
be written in the form of:
What search keywords are your competitors writing about? How many people are looking for it? How do they want to answer – in writing, pictures, videos, or text content? Answering this question is the first step in keyword research.
You can continue your research using the keyword tool. Keyword tools are websites and programs that help you find long-tail and short-tail keywords to target. These tools also help you see who searched for your keywords and how often people searched during the month.
Long-Tail Keywords are search phrases that often contain up to four words. Using these words helps you target searchers who are
its search intent matches, is more specific and intentional with the content of your web page.
2.Transactional and Commercial Requests
Users want to buy something or use E-commerce services or buy domain, hosting, web services and become an affiliate marketing publisher and make extra money or main income. Several E-commerce or domain hosting providers that can add pocket money and open Affiliate programs such as BukaLapak, Involve Asia, NiagaHoster or Envato Impact
3.Practice SEO (On-page SEO or on-site SEO)
On-page
SEO or on-site SEO is the practice of optimizing your web pages to fulfill
search intent and rank on search results pages.
On-page
SEO involves:
-Optimize your titles, titles and subtitles by entering Long-Tail Keywords
-Put your page title and subtitle in header tags (Meta Tags)
-Use a variety of keywords and get the recommended keyword density
-Optimize images by adding alternative text and compressing the size to a lower size for fast web open.
-Added internal links and external links that direct visitors to more detailed and valuable content.
-Using short and easy URLs
for example: https://www.yourwebsitename.com/title of content
-Using SSL/TLS for web or visitor security and encrypted pages starting with HTTPS.
On-site
SEO involves:
- Using other social media for sharing / sharing from your Web, Facebook, Twitter, Instagram, Youtube and others.
4.TECHNICAL SEO
Technical SEO is the practice of ensuring that your website meets the technical standards
of today's search engines with a view to improving organic rankings. Crawling,
indexing, rendering, and website architecture are important aspects of
technical SEO.
Why
is technical SEO necessary?
The
best website in terms of quality content and design must also have the best technical
SEO as well and will be on the main page of Google Search at a minimum. In
addition, fully technically optimized web pages must be secure, mobile
friendly, without duplicate content, must load very fast, and much more.
5. LINK
What
is the purpose of link building? Link building is the most vital component of
any successful SEO strategy. This requires backlinks from other websites to
your site, therefore every website must get quality backlinks/inbound links to
strengthen ON Site SEO.
Most SEO experts agree that link building is the most challenging aspect of search engine optimization and the most rewarding. Google uses an algorithm called Page Rank which will assess the quality of a website's backlinks and is still an important assessment factor.
How
to receive high quality backlinks for free from highly authoritative websites:
The first step to getting beyond the top ranking sites is to learn what is already ranked and improve it. Learn from other weblogs how their articles are presented for loyal readers and visitors and make sure your website is user friendly (easy to use navigation)
External links on your website determine how search engines rate the quality of your content. Google wants to determine the trustworthiness of a website by analyzing the backlinks you provide readers to help with its ranking process.
Another
simple approach to getting backlinks is to inform these websites of backlinks
to their domain. There is a possibility that they will link back and simply by
commenting on a large blog.
Visitor articles should be comprehensive, informative and publishable. Guest posting involves writing articles for other websites and placing backlinks to your website in the article content.
6. RESULTS OF APPLICATION OF SEO
Measuring your SEO Impact is critical to the success and growth of your website. This will help rethink the approach when something doesn't work. Monitor everything from rankings and conversions to missing backlinks. Vital web core helps define your SEO strength.
Track and measure your SEO success from:
Conversion rate is the number of conversions (for one intended action/goal) divided by the total number of unique visits. Conversion rates apply to any action: email signup, purchase, or account creation. Knowing your CTR (click-through rate) and conversion rate helps you estimate the potential return on investment from your website traffic.
How much time do users spend on your website? Session duration refers to the time during which the user engages in regular active interactions with the website. When the user is inactive for a predefined time. Session duration takes into account the total amount of time spent on the website by the user.
Article Read Depth measures how far a user scrolls down a particular web page. This helps you determine if users are reaching the most important parts of your content. You can track this metric by setting up a trigger in google analytics.
While ranking is an important SEO statistic, evaluating your site's organic performance doesn't end there. The purpose of ranking is to attract organic traffic by appearing at the top of search results for user queries.
CTR refers to the percentage of users who clicked on your webpage from search results. This metric provides insight into how well your web page titles and meta descriptions are optimized.
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